Network and the Offer Brochure #apotalidl

 

With the delivery of checks amounting to € 40,083, the “Offer Brochure #apotalidl” was completed on Wednesday, January 22 at Zoumboulaki Gallery, in Piraeus.

 

As part of the campaign, the company LIDL invited people to visit the website fylladioprosforasapotalidl.gr and pressing the button “Share the good!” to share “electronically” the message of love and solidarity of the “Offer Brochure #apotalidl”. For each notification – “distribution of love”, Lidl Hellas would offer 1 euro in products to vulnerable groups, through the NGOs. “Open Embrace”, “Network of Social Solidarity & Assistance”, “We can” and “The Child’s Smile”. 40,083 love distributions were collected, which in turn translated into 40,083 euros in products for our fellow citizens who need it.

 

“Last Christmas we decided to become distributors of love and we are proud that thanks to this pioneering campaign we achieved our goal with the above. But our quest for a better tomorrow never stops, it is our non-negotiable mission and our timeless commitment to society. A society that must and finally manages to have as its priority to share the good “, said Vasiliki Adamidou – Director of Communication, Corporate Responsibility, and Social Media of Lidl Hellas.

 

The event culminated with the delivery of checks to representatives of the organizations by George Kapoutzidis, Gogo Delogiannis, and Giannis Servetas who had embraced the campaign as the first “Love Distributors” and communicators of the message.

 

“The purpose of each of our actions is to help in practice those people who are really in need, ensuring that with all the means we have we can make their lives, their daily lives better. It is happiness to be able to join our forces, to grow our embrace, welcoming people who love to offer ” stressed Despoina Kranidou – Head of Network of Social Solidarity & Assistance.